Purpose

The goal of this recipe is to help entrepreneurs and business owners systematically collect, organize, and leverage social proof to increase conversions and build brand trust using Senja.

By structuring testimonials and strategically placing them across marketing assets, businesses can boost credibility, engagement, and sales.

Why Social Proof Matters

Social proof is a psychological phenomenon where people look to others’ experiences to guide their decisions.

Studies by OptInMonster indicate that social proof impact purchase decisions at least 80% of the time.

Testimonials, especially video-based ones, create trust and authenticity that static marketing copy simply cannot achieve.

Many businesses struggle with capturing and utilizing testimonials effectively.

They often have scattered reviews—some in emails, some on social media, and others lost in Word docs.

We use Senja, an EPIC tool, to solve this problem with a streamlined way to collect, organize, and showcase testimonials.

Ingredients to Implement this Recipe

1. A completed client transformation – A client or customer who has achieved results with your product or service.

2. Senja account – A platform to collect and manage video and text-based testimonials.

3. Tagging system – A structured way to categorize testimonials by offer, transformation, or customer journey stage.

4. Strategic placement plan – A plan to showcase testimonials on sales pages, social media, emails, and a dedicated Wall of Love.

5. Automated testimonial request process – A way to seamlessly request testimonials at key moments in the customer journey.

Recipe Steps

Step 1: Set Up Your Senja Account

Create a free account with Senja

Familiarize yourself with the dashboard and features, including auto-importing from social media, manually adding testimonials, and tagging capabilities.

Step 2: Strategically Collect Testimonials

Use forms to create pre-set intake questions that guide clients toward giving strong testimonials.

Trigger testimonial requests at key moments, such as:

• After a successful client transformation

• At the conclusion of a course, coaching, or consulting program

• Following a breakthrough moment in your service

• Automate testimonial requests via email, ensuring follow-ups are sent without spamming.

Step 3: Organize Testimonials for Maximum Impact

Tag testimonials based on categories such as:

• Specific offers (e.g., Accelerator Program, 1:1 Coaching, Workshop Experience)

• Industry or client type (e.g., Entrepreneurs, Coaches, Consultants)

• Transformation achieved (e.g., Revenue Growth, Productivity, Mindset Shift)

Create a Wall of Love – a curated page displaying all testimonials, segmented for different audiences.

Step 4: Repurpose Testimonials Across Your Platform

Use Snippets to publish testimonials across the Promotional Platform

• Website & Sales Pages – Feature high-impact testimonials on product pages.

• Email Marketing – Insert client success stories in nurture sequences.

• Social Media – Share video snippets and pull quotes on LinkedIn, Instagram, and Twitter.

Step 5: Continuously Improve

• Monitor which testimonials drive the most engagement and conversions.

• Regularly refresh testimonials to keep them relevant to current offerings.

Preparation Notes

• Ensure testimonial forms include open-ended prompts like, “What specific results did you achieve?” rather than generic “How was your experience?”

• Get video testimonials whenever possible; they have higher impact and trustworthiness.

• Create an internal process for reviewing and approving testimonials before they go live.

• Keep testimonials concise and focused on transformation to avoid overwhelming prospects with too much information.

Result: Increasing Trust & Conversion

By implementing this recipe, businesses can:

✅ Build trust and authority with compelling social proof
✅ Increase conversion rates by 60% or more
✅ Streamline testimonial collection and organization
✅ Reduce marketing friction by letting clients’ success stories speak for themselves

Start with Senja Today

Watch our Youtube video above for a deeper dive into how Senja unlocks the ability to seamlessly collect testimonials.

And then actually set up your account here (FYI: this IS an affiliate link, and the revenue generated from this goes towards support valuable content creation initiatives)