Purpose, Background, & The Ingredients

Every business needs a clear framework for growth.

What if you could engineer your business like a well-oiled machine—one that runs efficiently, generates consistent revenue, and scales effortlessly? That’s exactly what we help entrepreneurs do at MDM.

If your goal is to build a seven-figure business, it’s essential to understand the business models that can get you there.

At MDM, we’ve identified five models that form the foundation of a Million Dollar Machine:

1. Content Templates

2. Course Experiences

3. Community Membership

4. Consulting Services

5. Capital & Deal-Making

Here’s how each model fits into your business growth strategy.

Curate Content Templates that Accelerate Results

Content templates are simple yet powerful tools.

They’re digital resources that help users accomplish tasks faster, such as Canva designs, Notion workflows, or other pre-made assets.

These templates typically sell for $10–$150. Since the price point is lower than other models, they require significant volume to reach $1M in revenue.

For example:

• $10 templates = 100,000 units sold

• $100 templates = 10,000 units sold

Creators like Thomas Frank have successfully scaled this model. Templates work best when targeting a large audience that values time-saving solutions.

We recommend adding this offering once your business reaches the Booming Brasserie stage ($500,000+ in revenue). At this point, you’ll have the marketing capabilities to attract customers for low-ticket products.

Design Rich Courses to Deliver Elevated Education

Digital courses package your expertise into an educational product that can be sold repeatedly.

Not to mention, they deliver a consistent experience.

Prices range from $100 to $5,000, depending on the depth and format of the content. Below are three types of Course Experiences:

• Do-it-yourself (DIY): Pre-recorded and self-paced.

• Done-with-you (DWY): Individual or cohort-based with guided facilitation.

• Evergreen DWY: Continuous access paired with ongoing facilitation.

Famous examples include “Building a Second Brain” by Tiago Forte and “Notion Mastery” by Marie Poulin.

To hit $1M, you’d need to sell:

• 1,000 students at $1,000

• 200 students at $5,000

Courses help accelerate authority in your niche. At MDM, our foundation course ensures that every Multiplier goes through the same Onboarding & Setup process. Learn more about the MDM Accelerator here [Insert Link].

Build Community Through Memberships

Communities create a sense of belonging and ongoing value.

They blend templates, courses, and live experiences to keep members engaged. Some communities even include free and paid events, both online and in-person.

Pricing varies, but let’s assume a $1,000 annual membership:

• 1,000 members = $1M revenue

Adding premium tiers can reduce the number of members needed:

• 500 members @ $1,000 = $500,000

• 100 members @ $5,000 = $500,000

This blended pricing model decreases acquisition pressure on a single tier.

Community-based businesses, like Pat Flynn’s Smart Passive Income, use platforms such as Circle or Mighty Networks to create engagement.

At MDM, we believe memberships are the future of scalable businesses **because people crave connection and support.**We invite you to join The Kitchen—our community where Multipliers connect and grow. Join for free here.

Deliver High-Impact Consulting Services

Consulting services provide high-touch, transformational results.

With pricing starting at $10,000, this model requires fewer clients to reach $1M:

• 100 clients at $10,000

Common consulting services include:

• Brand Strategy & Implementation (Website, Copywriting, Podcast & Video Production, Graphic Design)

• Fractional Staffing Solutions (Placing overseas talent in your business)

• Coaching & Training (Formalized advisory programs)

• Technology Integration (Our specialty—setting up project management, CRM, and automation systems)

To increase lifetime value, add recurring revenue packages:

• One-time setup = $10,000

• Monthly continuity = $500

With a mix of one-time and recurring services, you’d need about 61 clients per year to reach $1M.

At MDM, we help clients turn their consulting services into Prix-Fixe Promises—offers designed for repeatability, predictability, and scalability.

Capital and Strategic Partnerships

The most advanced model involves investing capital to accelerate other businesses.

This strategy requires a strong grasp of opportunity cost—balancing immediate service revenue with long-term equity upside.

If you lack capital, you can offer services in exchange for equity.

This model works best when you have excess capacity that can be deployed for future gains. At MDM, we engage in select equity-based partnerships after rigorous due diligence.

Because returns vary by deal, we won’t specify an exact path to $1M. Instead, ask yourself:

“What ultra-high-ticket offer could I create to take payment in equity?”

Shifting to this mindset unlocks new long-term opportunities.

Steps to Implement the Five Models

The magic happens when you combine these models into a cohesive system:

• Use content (free and paid) to attract an audience.

• Sell courses and templates as entry points.

• Convert engaged members into high-ticket consulting clients.

• Explore equity deals for long-term upside.

The possibilities are endless when you leverage these models strategically.

Build Your Machine Today

These five business models—content templates, digital courses, community memberships, consulting services, and capital partnerships—are the building blocks of a million-dollar machine.

Which models fit your business?

Grab our Growth Scorecard and schedule a call to map out your path to $1M.